On November 10th, 31 local men, known as Pink Tie Guys, were honored at a special cocktail reception at the Hartford Club. All of these men, including four Hoffman Auto Group employees, raised a total of $23,000 for Susan G. Komen Southern New England. Pink Tie Guys are leaders in their communities who attest to the fact that breast cancer knows no boundaries, who honor those affected, and bring urgency to efforts to find the causes and cures. They demonstrated their commitment by raising funds to support the Susan G. Komen bold goal to cut breast cancer deaths by half in the next 10 years. Funds raised will aid the thousands of local families affected by breast cancer, and the hundreds of thousands more who will be affected in the years ahead.
Read more about Susan G. Komen SNE here.
Hoffman Auto Group is proud to have four Pink Tie Guys among our ranks: Billy Genereux, General Sales Manager at Hoffman Ford Lincoln; Tom Ryan, Brand Specialist at Hoffman Lexus; Walter Modeen, Service Manager at BMW of Watertown; and Bill Larson, Manager at Hoffman Auto Body East Hartford.
Billy Genereux was driven to become a Pink Tie Guy in support of his loved ones who have battled cancer before. “I believe it is important for us to all work together and support each other when we have the ability to do so. My family has been impacted by cancer and countless friends have had loved ones battle the disease,” said Genereux. “As a husband and a father, I am taking action in a meaningful way to join other men in support of an organization that is focused on advocacy, treatment and research to eliminate breast cancer!”
Tom Ryan also has some ties to the disease. “I have supported many worthwhile causes over the years, some more personal than others,” said Tom. “There have been many of my friends who have been impacted by this disease so this is why I am determined to fully get behind the cause and support the mission.”
Walter Modeen and the entire BMW of Watertown family joined together to raise money for Susan G. Komen Southern New England. “Walter and all of us felt a strong desire to participate because it is a great cause,” said Melissa Herrera, Receptionist at BMW of Watertown. “It affects so many of us and our loved ones. If we have a chance to contribute and help make a change we will take that opportunity to do so, every little bit counts and is a step forward.” The BMW of Watertown team all wore pink ties on October 28th and had their own pink party day, complete with pink ribbon cupcakes and Komen signs on the vehicles.
Pink Tie Guy, Bill Larson, believes in giving back to the community and those who live in it. “I am proud to join the Pink Tie Guys initiative to help raise funds for Komen Southern New England,” said Bill. “I work for a company, Hoffman Auto Group, that strongly believes in giving back – a belief I personally embrace. I’m glad to do my part to help because this affects people we care about: our wives, daughters, mothers, friends and co-workers.”
All together, the Hoffman Pink Tie Guys raised $4350 for Susan G. Komen Southern New England!
Congratulations and a huge thank you to 2016’s class of Pink Tie Guys for stepping up and raising money for this worthy cause. You are all truly deserving of your pink ties!