Hoffman Auto Group Dealerships Honored With Multiple Awards

At the Hoffman Auto Group we take great pride in serving our community for the past 94 years. Our mission is to work diligently to earn the trust and loyalty of our customers. Strong product offerings from respectable brands and award-winning customer service have been the foundation of our success. As a result, Hoffman Audi of New London, Hoffman Honda, Hoffman Lexus and Hoffman Toyota-Scion were recipients of their respective manufacturer awards recognizing outstanding performance. In addition, Hoffman Audi of East Hartford, Hoffman Honda, Hoffman Lexus and Hoffman Toyota-Scion received the Edmunds.com Five Star Dealer Award!

Audi Magna Society

The coveted Audi Magna Society Audi Magna Society Award LogoAward is only earned by the top Audi retailers in the United States through the demonstration of exceptional customer service and strong business performance. Every Audi dealership employee must represent the Audi brand and culture in order to be considered for the Magna Society Award. Hoffman Audi of New London is one of only five Connecticut Audi dealerships to receive this prestigious honor for this past year.

Honda President’s Award

Bringing joy to customers by exceeding their expectations is a foundation of the Honda culture. Hoffman Honda earned the 2014 Honda President’s Award by embracing and practicing this philosophy. To be selected for this honor, Hoffman Honda met a strict set of standards in the areas of customer service experience, business operations and brand representation.

Elite of Lexus Award

Elite of Lexus Award LogoJoining the League of Elite is Hoffman Lexus. Earning this honor is as difficult as it sounds. In fact, only three other Lexus dealerships in the entire state of Connecticut were chosen as recipients of this honor. All aspects of a dealership’s business operations and customer experience are taken into account when determining who will be be chosen for this elite honor. When you visit Hoffman Lexus you will clearly see why it is in the League of Elite.

Toyota President’s Award

Toyota President's Award Logo 2014For the third consecutive year, and fifth time overall Hoffman Toyota-Scion achieved the prestigious Toyota President’s Award. Earning this accolade recognizes Toyota dealerships that fully embrace the spirit of customer satisfaction at every consumer touch-point. When you see the Toyota President’s Award logo be confident you are partnering with the best of the best.

Edmunds.com Five Star Dealer Award

In order to earn the Edmunds Five Star Dealer Award a dealership must attain a rating ofEdmunds.com Five Star Dealer Award Logo 2015 five stars in sales and service with a minimum of 20 customer reviews during the last year, all while being an Edmunds Price Promisesm dealer. For the 2015 award there were a total of 17 Edmunds Five Star dealers in the state of Connecticut, four of which proudly reside within the Hoffman Auto Group lineup (Hoffman Audi of East Hartford, Hoffman Honda, Hoffman Lexus and Hoffman Toyota-Scion).

Honda Edmunds Award

Hoffman Honda

Audi EH Edmunds Award

Hoffman Audi of East Hartford

Lexus Edmunds Award

Hoffman Lexus

Toyota Edmunds Award

Hoffman Toyota-Scion











The Hoffman Auto Group is honored to receive these prestigious distinctions from the automotive manufacturers we represent. We are driven to provide a unique and exceptional customer experience within all aspects of our organization. We invite you to read what others are saying about us online and to come experience for yourself why Hoffman is Driven By Trustsm. We would like to thank you, our loyal customers, for continually providing us the opportunity to serve you and our surrounding communities.

Hoffman Auto Group Supports Brain Injury Alliance of Connecticut

March is Brain Injury Awareness Month and Hoffman Auto Group is proud to continue its support of the Connecticut Brain Injury Alliance (BIACT). This month you will see our entire inventory sporting purple ribbons to help raise awareness. With every purchase of10989972_10153087704542156_7571717601129307663_n a new or pre-owned vehicle at any Hoffman dealership, you will be supporting the BIACT as well. A portion of the proceeds from every
auto sale will be donated to BIACT.

BIACT is the only organization in Connecticut that provides support to brain injury survivors and educates the community on prevention completely free of charge. Their services, both in prevention and survivor assistance, play a critical role in the quality of life for members of our community. Therefore, it is a privilege to partner with the BIACT to raise awareness and provide financial support.

The Center for Disease Control and Prevention claims that each year more than 3.5 million Screen shot 2014-04-04 at 5_23_10 PMAmericans will sustain a brain injury, which is the leading cause of injury-related death and disability in the United States. Were you aware that Traumatic brain injury (TBI) disables six times more people each year than spinal
cord injuries, multiple sclerosis, HIV/AIDS, and breast cancer combined? In addition, motor vehicle accidents were the leading cause of TBI-related death for children and young adults ages 5-24 years.
As a member of the automotive industry, Hoffman Auto Group reminds you to practice safe driving procedures by wearing your seatbelt, following posted speed limits and do not drive distracted.

There are many more facts about causes and prevention of brain injury and helpful resources if you or a loved one needs assistance. Please visit www.biact.org and be informed.

It’s AWD Season In Connecticut!

It’s no secret that winter is upon us. With significant snow accumulation hammering the northeast three weeks in a row every driver has been affected in one way or another. But hey, this is New England! We do know a thing or two about driving in the snow and it is one reason all-wheel drive (AWD) vehicles are so popular here. If you live in snow country you’ve probably driven an AWD vehicle, but are you familiar with how it works?

In general, automatic AWD delivers engine power to all four wheels automatically when needed to ensure the best handling in slippery conditions. This provides the driver with peace of mind when road conditions are less than optimal. Alternatively, traditional 4WD must be engaged manually by locking the wheels into 4WD while the vehicle is stopped. This feature is more common in trucks and large SUVs. During normal driving conditions two wheels (typically in the front) will receive power from the engine.

How AWD Works:

While the mechanical components may vary between manufacturers, most AWD systems function this way:

1. When the vehicle’s tires spin a sensor alerts the system of a loss of traction.AWD Diagram

2. The engine control unit (ECU) recognizes the signal and engages a multi-plate clutch which connects the front and rear drive shafts.

3. The now connected drive shafts cause a transfer of engine power to the rear wheels.

4. As the ECU senses all four tires spinning at the same speed it signals that traction has been restored.

5. The multi-plate clutch automatically disengages, restoring all engine power to the front wheels.

Why we love AWD:

- Better acceleration in all driving conditions (snow included)

- Increased traction

- Improved handling (even in dry conditions)

- Higher re-sale value of your vehicle

Things to remember when choosing an AWD vehicle:

- Added up-front cost

- Added weight

- Lower average fuel economy

- False sense of security driving in bad weather

Bryce PiperAll-wheel drive systems allow you to brave the winter elements without spending the money on a large truck or SUV. This flexibility is what our customers enjoy in Ford’s AWD equipped vehicles” – Bryce Piper, General Sales Manager, Hoffman Ford/Lincoln.

Compare your options today!

All Sales Departments of Hoffman Auto Group Open on Sunday, February 15 and 22

For your convenience, the Hoffman Auto Group will be opening all sales departments on both Sunday, February 15 and February 22. Store hours at all locations will be from 10 a.m. until 4 p.m. Browse our inventory ahead of time and give us a call to set up a convenient appointment. We look forward to seeing you!


Hoffman Auto Group Will #GoRed For Women on Friday, February 6

Hoffman Auto Group is pleased to sponsor the American Heart Association – Go Red for Women event again this year. Part of raising awareness for their efforts includes the National Wear Red Day 2015. This year it is Friday, February 6 and we invite you to participate along with us at the Hoffman Auto Group by wearing red.


Go Red For Women has been successful over the last decade by helping to educate women on the risk factors for heart disease or stroke. During this time the death rates of women from heart disease have declined by 34 percent. This is encouraging progress and more is yet to be made. You can help in a variety of ways. Learn the facts about heart disease and share this information with the women in your life. There are a multitude of resources available to answer your questions as well as provide helpful tips to improve your healthy choices.

It’s not just a man’s disease.

Heart disease and stroke kill 1 in 3 women, yet it’s 80% preventable.

Chances are you know someone who has been impacted by heart disease. You can read inspiring stories of survival and hope on the Go Red for Women website.

 Get inspired. Get involved. Get ready!


Hoffman Auto Group will be sharing photos of our employees who get creative next Friday. Please be sure to check our Facebook page and share some of your own photos with us – how creative will you be?