Humans of Hoffman

Click to learn more about the Humans of Hoffman!

Diana

The Translator

Diana Sherman – Assistant Agency Manager, Hoffman Insurance Agency of Connecticut, LLC

As a Ukraine native, Diana Sherman is fluent in Russian (as well as English and Spanish). When a Russian-speaking couple called to make an appointment at Hoffman Honda to lease a new vehicle, Brand Specialist Mike Cutrone asked Diana to join him and translate to provide a seamless process for our customers. Although Diana has never sold vehicles before, she was quick to jump in and ensure our valued guests felt most comfortable during the lease process. “Even though they spoke some English, it’s always a comfort to be able to communicate in the language you’re most comfortable in. Especially when making such a significant purchase,” said Sherman. “That’s why I was willing to help out. I wanted them to feel comfortable every step of the way.”

Diana assisted in every part of the process. She translated the phone conversation, the full length of the appointment with their brand specialist, meeting with our finance team as well as discussion about insurance opportunities with the Hoffman Insurance Agency of Connecticut.

At Hoffman, our entire team goes above and beyond to ensure that our customers feel like part of the Hoffman family, regardless of which department the customer needs, as Diana showed. In order to provide exceptional service to all customers, many of our team members are fluent in Spanish as well as English.

Excellent customer-centric service Diana!

×
Diana

Diana

The Translator

Brian

Honda Master Tech

Brian Lombardi (Center), Honda Master Tech at Hoffman Honda (pictured here with Matthew Hoffman and Jim Berube)

Please join us in congratulating Brian Lombardi on achieving Honda Master Tech status. Brian joins four other Master Techs at Hoffman Honda, roviding top level customer care. To become Master Tech certified, technicians are required to complete many steps over an 8-10 year process. They must work in a Honda dealership for at least two years and successfully complete hundreds of courses online and in person at a Honda training center.

Brian started working at Hoffman Lexus as a lube tech in 2008 before moving to Hoffman Honda as an alignment tech later that year. In 2011, he began his former Master Tech training, earning his certification earlier this year.

In his free time, Brian enjoys being active, participating in a variety of action sports, hiking, and go-karting. He also loves wildlife and exotic pets.

×
Brian

Brian

Honda Master Tech

Eric

Dancing Machine

Eric Diaz, Brand Specialist at Hoffman Honda, is a multitalented individual. In addition to being one of the top brand specialists at Hoffman Honda, he has been awarded Honda’s Council of Sales award for excellent customer service and product knowledge. Eric has also been dancing and DJing for over 10 years. After graduating from EC Goodwin Technical High School, Eric enlisted in the United States Army in 2002 as a Military Police Officer.

This made him the perfect candidate to participate in House Heroes of CT‘s Dancing With Our Heroes event on February 9, where he placed second. Dancing with Our Heroes is a Ballroom dancing competition where couples comprised of a veteran and their dance instructor compete against each other. All funds raised benefit House of Heroes. According to their website, “The mission of House of Heroes, Inc. is to recognize and honor military and public safety veterans and/or their spouses who have served our country faithfully and sacrificially. Through service to these veterans and their spouses, House of Heroes, Inc. volunteers attempt to express gratitude that can never be adequately expressed in words alone.”

On behalf of everyone at Hoffman Auto Group, thank you to all women and men who have served our country. We greatly appreciate your service.
×
Eric

Eric

Dancing Machine

Donny and Brad

Speed Racers

General Sales Manager and Client Advisor at BMW of Watertown

This January, Donny and Brad took a trip to Circuit of America Racetrack in Austin, Texas for the BMW launch event of the new 5 Series. These two Speed Racers rode with professional drivers at speeds upwards of 150 miles per hour! Wow! If you want to see the incredible new 5 Series for yourself, stay tuned to DrivenCT or take a trip down to BMW of Watertown, the newest addition to the Hoffman family!

×
Donny and Brad

Donny and Brad

Speed Racers

Dwayne

Dwayne "The Hoffman Rock" Mccalla

Nissan Service Drive Attendant

Finally… The Hoffman Rock has come back to West Simsbury! Need tires? No problem! The Hoffman Rock has you covered. But don’t worry, he promises not to lay the vehicle Smackdown too hard….

×
Dwayne

Dwayne

Dwayne "The Hoffman Rock" Mccalla

Billy, Tom, Walter, Bill

Real Men Wear Pink!

Billy Genereux, General Sales Manager at Hoffman Ford Lincoln; Tom Ryan, Brand Specialist at Hoffman Lexus; Walter Modeen, Service Manager at BMW of Watertown; Bill Larson, Manager at Hoffman Auto Body East Hartford.

Hoffman employees care about the community and the people we live and work with. Showing their true "pink" colors this month are four guys, Pink Tie Guys to be exact, from Hoffman Auto Group who worked diligently to raise funds for Komen Southern New England's initiative which provides men a fun (and somewhat competitive) opportunity to support the fight against breast cancer. Walter is representing all employees at Hoffman BMW of Watertown who showed their team spirit and donated to the cause (rumor has it they all just want to see Walter dye his hair pink ... we will see if photos surface as proof). Thank you to all friends, relatives and customers of Hoffman Auto Group who supported these fine gentlemen. #HoffmanCares

×
Billy, Tom, Walter, Bill

Billy, Tom, Walter, Bill

Real Men Wear Pink!

Margaret

The Bookkeeping Biker

A/P Bookkeeper, Hoffman Auto Group

When Margaret isn't "test riding" motorcycles in the showroom, you can always find her in the accounting department!

×
Margaret

Margaret

The Bookkeeping Biker

Stephanie

Zombie Survival Expert

BDC Specialist, Hoffman Auto Group

We found Stephanie clearing snow off the new Nissan Titan. Since it's practically the perfect escape vehicle for the zombie apocalypse, we asked her where she'd go. Her answer: The Bermuda Triangle!

×
Stephanie

Stephanie

Zombie Survival Expert

Matt

Mountain Man Matt

Sales Manager, Hoffman Toyota
Photographed here with wife Samantha and dogs Kobe and Jackie
When Matt isn’t managing the Sales Team at Hoffman Toyota, he’s conquering the great outdoors. We even heard he entered a Spartan Race!

×
Matt

Matt

Mountain Man Matt

Jeff

Champ Is Here

Parts Manager, Hoffman Nissan

Jeff was last seen celebrating the Parts Department Championship Belt last week. If you’ve seen Jeff, please contact the Hoffman Nissan Parts Department as soon as possible.

×
Jeff

Jeff

Champ Is Here

Josh, Jose, Ken, Eric, Steve

SuperTechs!

Hoffman Honda Master Technicians

It’s a bird! It’s a plane! It’s the Hoffman Honda Master Techs! We spotted them showing off their powers of flight in the garage last week.

×
Josh, Jose, Ken, Eric, Steve

Josh, Jose, Ken, Eric, Steve

SuperTechs!

Elliot

Laughter is the Best Medicine

Service Manager at Hoffman Audi of East Hartford
We last spotted Elliot hanging out at Connecticut Children’s Medical Center teaching the kids how to use CCMC’s brand new Hoffman Audi R8’s! The kids will be able to drive the sporty new cars to their surgery appointments. As Elliot said, “What could be cooler than that?!”
To read more about Hoffman Auto Group’s donation to CCMC, click here: http://bit.ly/2bifoaQ

×
Elliot

Elliot

Laughter is the Best Medicine

Derek

Grilling Guru

Technology Specialist, Hoffman Lexus

In Derek's free time, he enjoys firing up his Weber Kettle grill! Hearing this, we did what any reasonable person would do and invited ourselves over. Word has it, we'll be enjoying some killer barbecue chicken!

×
Derek

Derek

Grilling Guru

Dan

"Dan-Joe"

BDC Specialist, Hoffman Auto Group

We found Dan in his natural habitat, the Hoffman Audi of East Hartford showroom. He happened to be listening to his favorite band, System of a Down, so we got curious. We asked Dan who his guilty pleasure is. His answer: Katy Perry.

×
Dan

Dan

"Dan-Joe"

Sam

King of the Kitchen

Director of Fixed Ops.

Shout out to the world’s best Fixed Ops. Director, Sam Pines for cooking up a scrumptious breakfast at Ford! I wonder if he takes requests….

×
Sam

Sam

King of the Kitchen

Miguel

Professional Tire Model

Parts Counter Person, Hoffman Nissan

Miguel has been hiding from the paparazzi in the Hoffman Nissan parts department ever since his modeling career inflated to new heights! We were lucky enough to capture this image of his signature pose.

×
Miguel

Miguel

Professional Tire Model

Dan

Hoffman Halloween

Hoffman Honda Service Advisor

Storm Troopers come in all shapes and sizes! This Halloween, Storm Trooper Dan's son Mason, 4, and daughter Mckenzie, 4 months, visited dad at work!

×
Dan

Dan

Hoffman Halloween

John and Ronnie

The Rockstars

John Read, left, Internet Inventory Coordinator at Hoffman Auto Group
Ronnie Champagne, right, Marketing Creative Administrator at Hoffman Auto Group

When not in the office, these two can be found rocking out on stage with their band, Sky Swamp Orange!

×
John and Ronnie

John and Ronnie

The Rockstars

Lori

Office Survivalist

Executive Assistant, Hoffman Auto Group

Lori has always been passionate about being prepared for any situation. In her expert opinion, you should always have a pen with you. Why? "Because you really never know."

×
Lori

Lori

Office Survivalist

Jason

Culinary Connoisseur

Leasing Consultant at Hoffman Ford Lincoln

Jason is Hoffman Ford’s secret chef. Turns out he’s had his Culinary Degree all along and we never knew! His signature dishes are Shrimp Alfredo and Jerk Chicken. Is it lunch time yet?

×
Jason

Jason

Culinary Connoisseur

Harrison Humblebee

Elf on the Shelf

Harrison recently took some time off from his shelf to visit the Hoffman Auto Group family. He loves a fine eggnog, long walks in the snow and hopes to convince Santa to upgrade his sleigh to an Audi S8- S does stand for sleigh, right? He’s currently working very hard taking over our Instagram (or Elfstagram, as he likes to call it). Make sure to check it out at @HoffmanAutoGroup!

×
Harrison Humblebee

Harrison Humblebee

Elf on the Shelf

Myriam

Sunshiny Sendoff

Sanitation Engineer, Hoffman Auto Group

After six years of dedicated service to the Hoffman Auto Group, Myriam is retiring! Her plans for retirement? Florida! Enjoy the sunshine Myriam, and thank you for your six years of excellent service! We will miss you and your warm smile.

×
Myriam

Myriam

Sunshiny Sendoff

Chris

So Fresh, So Clean

We asked Chris where he'd take this Lexus if he could go anywhere in the world. His first choice would be Greenland to taste their fresh, clean water.

×
Chris

Chris

So Fresh, So Clean

Miguel

Miguel Saves the Day!

Toyota Driver

While on his break, Miguel was approached by 85 year old Ms. Greenberg in the Walmart parking lot.Evidently Ms. Greenberg had a flat tire and didn’t think she had a spare and was not sure what to do. Miguel showed her where the spare tire was and found it was flat as well. Miguel went into Walmart, purchased a tire inflator for Ms. Greenberg, and proceeded to change the tire for her. Ms. Greenberg called us to let us know what a wonderful and polite young man we had as an employee and did not know what she would have done had he not stopped and helped her. Great job, Miguel!

×
Miguel

Miguel

Miguel Saves the Day!

Tanajhia

College Grad!

Congratulations to Tanajhia Cabral on graduating from the University of Saint Joseph with a major in Public Health and a double minor in Nutrition and Psychology! Wow, very impressive! Tanajhia has been working at Hoffman since last August as the Corporate Bookkeeping & Claims Administrator. We are so proud of her accomplishments and we are looking forward to watching her grow within the Hoffman Auto Group. 

×
Tanajhia

Tanajhia

College Grad!

mIm8v0f69xBKbYnFbDOUX6hnJSPiJ9fToYSP0QCoAyAmIm8v0f69xBKbYnFbDOUX6hnJSPiJ9fToYSP0QCoAyAmIm8v0f69xBKbYnFbDOUX6hnJSPiJ9fToYSP0QCoAyAmIm8v0f69xBKbYnFbDOUX6hnJSPiJ9fToYSP0QCoAyAmIm8v0f69xBKbYnFbDOUX6hnJSPiJ9fToYSP0QCoAyAmIm8v0f69xBKbYnFbDOUX6hnJSPiJ9fToYSP0QCoAyA

mIm8v0f69xBKbYnFbDOUX6hnJSPiJ9fToYSP0QCoAyA